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The Downside of Curation

Ad Monsters

Raptive’s Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars. Publishers have limited control over what deals they get included in, what inventory they make available, and what CPM floors they can set. But buyers should care very much about these fees!

CPM
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How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

YieldBird

At its core, curation involves a third-party entity that does not own or directly transact media but instead selects and organizes inventory into premium packages. While curation may resemble traditional ad networks (which also connect buyers and sellers), it’s rooted in modern programmatic infrastructure.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Precision Targeting for High-Intent Audiences Programmatic marketing enables laser-focused targeting, ensuring your ads reach key decision-makers based on firmographics, behavior, and engagement history. This automation reduces wasted ad spend, optimizes delivery, and ensures your campaigns are running efficiently at all times.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

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Ad Networks vs Ad Exchanges | What makes more money in 2023?

Monetize More

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.