Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange.

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Martech

MARCH 15, 2022

Data freshness and granularity : Advertisers can check the performance of their campaigns better through DSPs. AdWords functions on a CPC model. SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions).

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Brid.tv

NOVEMBER 1, 2022

Finally, the user on the publisher’s website sees the ad from the winning bid. Demand-side platforms, supply-side platforms, and ad exchanges can be standalone solutions, or they can all belong to the same ad network. Platform Type Minimum Traffic Ad Exchange 5 million monthly page views.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52