Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

Ad network 52

Ad network Demand Side Platform Ad Exchange Impressions 52

AdvertiseMint

OCTOBER 24, 2023

Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. Advertisers can then define their targeting criteria after selecting the appropriate ad format, be it display ads, video ad, rewarded video, or interactive ads.

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Clearcode

AUGUST 4, 2022

What’s the Difference Between Self-Serve and Managed Ad Campaigns? Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services. Which Types of Companies Can Build Self-Serve Advertising Platforms? User Management. Integrations.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange.

Advertising 102

Advertising Marketing Ad Exchange Retail 102

Monetize More

JUNE 13, 2023

They can provide access to programmatic ad exchanges, demand-side platforms, and supply-side platforms, enabling publishers to reach a wider range of advertisers and effectively monetize their ad inventory.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69