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What is CPA Advertising?

Lemonads

A brief and complete document about CPA Advertising. CPA advertising is yet another acronym fish in the marketing ocean, and we know that understanding every acronym’s concept out there is quite a challenge. CPA stands for Cost Per Action. CPA is the cost measurement of a specific digital action.

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Ad Network vs Affiliate Network: What is the Difference?

Lemonads

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. For example, many marketers use the terms ad network and affiliate network interchangeably, but these platforms are fundamentally different.

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What is an Affiliate Media Buyer?

Lemonads

You may choose to become a traditional affiliate marketer and run your website, or you can take a more dynamic approach and become a media buyer that purchases placements on different websites. What is Media Buying? Before going any further, let’s answer the question “what is media buying?”

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Affiliate network: More efficient than direct advertisers?

Lemonads

CPA Network vs Direct Advertiser - Which one is better? To that extent, the method growing in popularity for lead generation is affiliate marketing. And one of the key benefits of becoming an advertiser through an affiliate network is the number of opportunities this opens up, alongside the ease of getting started.

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Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. What is an Affiliate Network or a No-SDK Ad Network?

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RevContent Review 2021: Native ads Network for Advertiser and Publisher?

Lemonads

RevContent is truly a leading content discovery platform helping advertisers drive a highly engaged audience through technology and partnerships with some of the world’s largest media brands! Let’s check out some RevContent Ads and see what they’re talking about! So, let’s see what native advertising truly means.

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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

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