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20 Best Video Ad Networks for Publishers

Brid.tv

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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RCPM for Publishers: Will it trump CPMs soon?

Monetize More

Based on the number of impressions your ad units get, instead of the ones your programmatic media buying partner has agreed to pay for, rCPM shows publishers the real value they expect to get from an ad operations partner. Calculate the fill rate by dividing the total number of ad impressions by the no. Page RPM i.e

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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.

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Google Open Bidding: Is it better than Header Bidding?

Monetize More

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google ADX.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).

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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

It is also a form of dynamic allocation for third-party ad networks. Header Bidding explained] The average website page includes a few elements and different locations where ads can be placed such as the sidebar, footer, etc. You can sell your ad space on a per-impression basis easily.