YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

JULY 8, 2022

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Brid.tv

MARCH 30, 2023

Benefits of Programmatic Direct Higher Ad Yield Better Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With Brid.TV These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Real-Time Bidding (RTB) Auctions ad space for maximum revenue.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Well, wonder no more! Let’s talk.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Ad Monsters

AUGUST 22, 2022

This technology allows publishers to display more ads for a user in a single session. In other words, this practice allows publishers to update ads without refreshing the entire web page content. This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work?

A/B Testing 78

A/B Testing Header Bidding Ad Server Impressions 78

Brid.tv

FEBRUARY 9, 2023

FAQ What Is Video Ad Monetization? This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. Need a video monetization solution for your ad-powered business?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

OCTOBER 26, 2023

Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

MARCH 23, 2023

A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. Too many ads on your website can cause ad fatigue and lessen user engagement. With less traffic, you’ll receive fewer ad impressions. This way, publishers can also improve user experience.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Buyers value video inventory that is…. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player).

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

SEPTEMBER 30, 2022

How Many Pre-Roll Ads Can You Queue Consecutively? Second, because of high demand, pre-rolls have a higher ad fill rate. Need a video monetization solution for your ad-powered business? Pre-Roll Ad Best Practices for Publishers. Maximize Viewability With a Floating Video Player. This means two things.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67

Brid.tv

MARCH 7, 2023

Cross-channel compatibility — Whether you have an OTT service and a CTV channel or simply want to put video ads on your website , instream ads are a viable option. Considerable demand — Because instream ads are such an effective advertising tool, lots of advertisers are willing to invest in them. Make Use of the Brid.TV

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. Rich Selection of Video Ad Formats.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform. All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. Variety of Ad Units. A good ad platform needs to provide publishers with lots of high-quality ad demand. Start Monetizing.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40