Ad Beat

JANUARY 1, 2020

On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

JULY 17, 2023

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

MAY 17, 2023

Work With Us 5) Louis Vuitton Louis Vuitton put out their “Spirit of Travel” campaign, which contained a string of luxury fashion ads and showcased the brand’s values through a journey through the Palm Springs desert in California. It’s a clever method to show people the beauty that they can unlock by trying the perfume.

Audience 52

Audience Machine Learning Fashion Click Through Rate 52