Ad Inventory, Click Through Rate, CPM and Viewability

RPM vs CPM

Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. CPM ads differ from CPC ads.

CPM

CPM Fill rate Impressions CPC

What is RPM (Session, Page and Ad RPM)

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MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding

Header Bidding CPM Ad Inventory Click Through Rate

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding

Header Bidding CPM Ad Inventory Click Through Rate

A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

OCTOBER 26, 2023

This makes it easy to kickstart your video content journey and keep your website visitors interested, all while monetizing it with video ads. Analyze and optimize Constantly monitoring and optimizing your video ad units is the key to sustainable revenue. Based on this data, tweak your strategies to maximize ad revenue.

Video Ads

Video Ads Header Bidding Fill rate Click Through Rate

Preferred Deals, and How to Setup Them in Google Ad Manager?

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

CPM

CPM Header Bidding Ad Space Impressions

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

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NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads

Mobile Ads Banner Viewability CPM

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

Header Bidding

Header Bidding Ad Inventory Ad Exchange Demand Side Platform

What is Protected Audience API (PAAPI)? The Ultimate Guide

Automatad Inc.

JANUARY 23, 2024

It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue.

Audience

Audience Cookies Ad Server Viewability

Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

JANUARY 13, 2023

CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM? CPM stands for cost per mille* or cost per thousand and is one of the most common pricing metrics in online advertising.

CPM

CPM Ad Inventory Impressions CPL

eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers? What Is eCPM?

CPM

CPM Ad Inventory Impressions CPL

Video Ads for Publishers: A Beginner’s Guide

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video ads boost CPM rates.

Video Ads

Video Ads Ad Server Banner Ad network

What Is Page RPM & 10 Proven Ways to Increase It by 40%

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Two metrics – CTR and CPC- can directly influence your page RPM: CTR: CTR stands for ‘Click Through Rate.’ Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions.

Header Bidding

Header Bidding CPC Click Through Rate Impressions

What is a Leaderboard ad? How does it bring more revenue?

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OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

Banner

Banner Click Through Rate Viewability Pop-Up

The Best Mobile Ad Networks For 2023

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MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

PMP Optimization: How To Increase Your Lift With First Party Data

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. This can include click-through rates, conversion rates, and other performance metrics.

Click Through Rate

Click Through Rate Audience CPC CPA

AdTech Trends

RPM vs CPM

What is RPM (Session, Page and Ad RPM)

Trending Sources

What is RPM (Session, Page and Ad RPM)

A Guide on Video Ad Monetization to Increase Ad Revenue

Preferred Deals, and How to Setup Them in Google Ad Manager?

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

What is a Supply-Side Platform (SSP) – A Guide for Publishers

What is Protected Audience API (PAAPI)? The Ultimate Guide

Understanding CPM: The Key Metric for Publishers’ Revenue Generation

eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Video Ads for Publishers: A Beginner’s Guide

What Is Page RPM & 10 Proven Ways to Increase It by 40%

What is a Leaderboard ad? How does it bring more revenue?

The Best Mobile Ad Networks For 2023

PMP Optimization: How To Increase Your Lift With First Party Data

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