IAB Europe’s AdEx Benchmark 2022: Yieldbird Insights on European Digital Advertising
YieldBird
JULY 25, 2023
Display advertising grew by 9.5% billion, while search advertising saw a 10.7% Programmatic Ads’ Impact As a company delivering software to manage programmatic ad inventory, we had to pay more attention to this topic. increase to €37.4 Hence the increased interest in PMP (Private Marketplace) deals.
Let's personalize your content