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The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

VideoWeek

APRIL 5, 2024

Captify Brings Search Data to Magnite SSP Captify, a search intelligence company, has partnered with Magnite, a supply-side platform (SSP), to bring search intent data to programmatic CTV ad inventory. The new offering will provide a new revenue stream for BILD, and create new ad opportunities for existing and new advertisers on BILD.

Ad Tech

Ad Tech Agency Media Audience

The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

VideoWeek

AUGUST 18, 2023

The new Audience Sync feature enables customers to connect to marketing integrations (such as MAPs/CRMs) directly in Video Cloud; and Segment Sync pulls video data to form target audience groups that can sync with Audience Sync. The Week For Brands & Agencies Dentsu Reports 4.7 percent organic decline in revenues year-on-year.

Ad Tech

Ad Tech Audience Agency Media

AdTech Trends

The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

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