Ad Inventory, Ad Space, Impressions and Rich Media

Programmatic Advertising: What Is It and How Does It Work?

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform

Demand Side Platform Advertising Ad Exchange Ad Inventory

The Power of Display Advertising and Why You Should Use It

Brid.tv

MARCH 21, 2023

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. Some publishers try to cushion the blow by asking their website visitors to allow ads. Start Monetizing FAQ 1.

Display Advertising

Display Advertising Rich Media Banner Advertising

What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

Viewability

Viewability CPM Fill rate Impressions

What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

Viewability

Viewability CPM Fill rate Impressions

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Publishers are thus able to make passive income through app ads.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

Viewer’s Attention Metric: How It Can Change the Game for Publishers

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

Ad Inventory

Ad Inventory Viewability CPM Video Ads

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network

Ad network Mobile Ads Header Bidding CPM

Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?

Monetize More

JULY 12, 2022

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. This helps publishers get more value out of their inventory, which allows them to find more opportunities for future projects. How to Sign-up for Google Ad Exchange?

Ad Exchange

Ad Exchange Ad Inventory Fill rate Ad network

A Publishers Guide to Mobile Ad Formats and Sizes

Brid.tv

DECEMBER 2, 2022

Best Mobile Ad Formats and When to Use Them. We have already established that ad inventory in mobile apps has high revenue potential. But that doesn’t mean you can just let any type of ad intrude on your users’ experience. Let’s take a look at some of the most common mobile ads and what they’re best used for.

Mobile Ads

Mobile Ads Video Ads Banner Rich Media

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

Ad network

Ad network Video Ads Header Bidding CPM

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Rewarded Video Ads Offerwall Ads N/A.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

What Is In-App Mobile Advertising and How Does It Work?

Clearcode

AUGUST 13, 2023

These are app developers and agencies who are responsible for designing mobile ads, coming up with a campaign strategy, and then launching the ad campaign. Apart from the ad network, we’ve also got the ad exchange. Well, it depends on how the in-app mobile ads are bought and sold. interstitial and banner).

Advertising

Advertising Ad Exchange Banner Mobile Ads

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. With the influx of traffic, comes the need to boost ad revenue.

Header Bidding

Header Bidding Native Advertising Banner Video Ads

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Most advertisers would use an ad server , which is also known as a third-party ad server. Then we have ad exchanges.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Increased Reach.

Agency

Agency Advertising Retargeting Conversion

AdTech Trends

Programmatic Advertising: What Is It and How Does It Work?

The Power of Display Advertising and Why You Should Use It

Trending Sources

What is vCPM? Time for Publishers to Care About Ad Viewability

What is vCPM? Time for Publishers to Care Ad Viewability

The Best Mobile Ad Networks For 2023

Viewer’s Attention Metric: How It Can Change the Game for Publishers

20 Best Mobile Ad Networks for Publishers and App Developers

Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?

A Publishers Guide to Mobile Ad Formats and Sizes

20 Best Video Ad Networks for Publishers

12 Best Mobile App Monetization Platforms for Publishers in 2023

What Is In-App Mobile Advertising and How Does It Work?

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Best Programmatic Advertising Agency: Top 6 Choices for 2022

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