Remove Ad Inventory Remove Ad Space Remove Ad Targeting Remove Native Advertising
article thumbnail

My ad rates dropped! How do I stop this?

Monetize More

Digital advertising platforms, for instance, offer more cost-effective options, enabling companies to allocate funds to targeted online campaigns at the expense of traditional advertising channels. As ad inventory quantity goes up, the ad rates go down. More ads don’t mean more revenue.

article thumbnail

What is Programmatic Media Buying?

AdvertiseMint

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. With the influx of traffic, comes the need to boost ad revenue.

article thumbnail

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

What Is In-App Advertising? In-app advertising is a type of digital advertising that takes place within apps , usually for mobile devices. App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Drawbacks of In-App Advertising. Native Ads.

article thumbnail

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

article thumbnail

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

This will help us better understand the challenge of building an AdTech ecosystem without 3rd party data for publishers and advertisers. Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience.

article thumbnail

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads.