Ad Inventory, Ad Server, Media and Rich Media

What is Digital Ad Operations?

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops

Ad Ops Ad Server Rich Media Viewability

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

Rich Media

Rich Media Mobile Ads Ad Server Media

Video Ads for Publishers: A Beginner’s Guide

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Video ads are a form of digital advertising that use video content to promote or advertise a product, service, or brand. They can also help set up ad campaigns, optimize video ads, and more.

Video Ads

Video Ads Ad Server Banner Ad network

The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites.

Advertising

Advertising Ad Server Ad Exchange Retargeting

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Monetize your video ad inventory with a reliable video ad provider. Native Ads.

Advertising

Advertising CPM Mobile Ads CPC

What Is An Ad Server And Why You Should Use It?

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

Ad Server

Ad Server Rich Media Viewability Banner

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network

Ad network Mobile Ads Header Bidding CPM

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement.

Mobile Ads

Mobile Ads Banner Viewability CPM

18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

OCTOBER 18, 2022

By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server. With Smart Ad Server publishers run video ads through a unified ad stack and manage them through the same platform they run display ads.

Ad network

Ad network Video Ads Ad Server Header Bidding

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

Ad network

Ad network Video Ads Header Bidding CPM

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

What Is Page RPM & 10 Proven Ways to Increase It by 40%

Automatad Inc.

JANUARY 26, 2023

It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as ad server fees, payment processing fees, or other operating expenses*. On the other hand, some ad formats can be less intrusive and less likely to impact the user experience negatively.

Header Bidding

Header Bidding CPC Click Through Rate Impressions

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding

Header Bidding Advertising Ad Exchange Video Ads

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads. Marketplace.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

How To Create VAST Tags

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server

Ad Server Video Ads Rich Media Demand Side Platform

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding

Header Bidding Advertising Ad Exchange Ad network

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding

Header Bidding Ad Server Video Ads Ad Exchange

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. Next up we’ll take a look at the media-buying process. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

AdTech Trends

What is Digital Ad Operations?

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

Trending Sources

Video Ads for Publishers: A Beginner’s Guide

The Crazy Advertising Technology Landscape

The Ultimate Guide to In-App Advertising for Publishers

What Is An Ad Server And Why You Should Use It?

20 Best Mobile Ad Networks for Publishers and App Developers

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

20 Best Video Ad Networks for Publishers

The Best Mobile Ad Networks For 2023

What Is Page RPM & 10 Proven Ways to Increase It by 40%

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

12 Best Mobile App Monetization Platforms for Publishers in 2023

How To Create VAST Tags

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

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