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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Clearcode

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected. RTB allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad.