Ad Inventory, Ad network, Header Bidding and Non-Profit

The No-BS guide to getting the RPM results you want

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding

Header Bidding Viewability Ad network CPM

A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

Header Bidding

Header Bidding Ad Server Video Ads Ad Exchange

How to Pick the Best Ad Formats for Your Website

Brid.tv

APRIL 4, 2024

The characteristics of ads can significantly impact the profitability of a publisher’s ad inventory. To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. Boost ad viewability with a sticky, non-intrusive ad unit.

Video Ads

Video Ads Ad network Rich Media Non-Profit

What’s the Difference Between SPO and DPO?

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory

Ad Inventory Demand Side Platform Non-Profit Impressions

Getting Started With Video Ad Monetization — Pro Tips for Publishers

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads

Video Ads Header Bidding Viewability Fill rate

How to Pick the Best Ad Formats for Your Website

Brid.tv

MARCH 16, 2023

The characteristics of ads can significantly impact the profitability of a publisher’s inventory. So to choose the best ad formats for their website, publishers need to consider factors such as how the placed ads impact the user experience, whether they fit with the website layout, and align with their monetization goals.

Video Ads

Video Ads Ad network Rich Media Non-Profit

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

Ad network

Ad network Mobile Ads Header Bidding CPM

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network

Ad network Demand Side Platform Ad Inventory Ad Exchange

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Header Bidding Support. Real-Time Ad Analytics. Now you need to monetize it. AppLovin 4.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

Ad Analytics for Publishers – Actionable Data to Grow Your Business

Brid.tv

APRIL 19, 2024

This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically.

Header Bidding

Header Bidding Click Through Rate Fill rate Viewability

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively. Build Your Profitable Ad Exchange Business With Us!

Advertising

Advertising Click Through Rate A/B Testing Header Bidding

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

12 Best Video Streaming Platforms for Publishers and Broadcasters

Brid.tv

SEPTEMBER 5, 2022

On the other hand, free streaming providers are often notorious for bad or practically non-existent customer support. Here are the most common ones: AVOD — AVOD , or ad-based video-on-demand, places advertisements in and around your stream. Publishers can also auction off their ad inventory through video header bidding.

Audience

Audience Header Bidding Video Ads Pop-Up

AdTech Trends

The No-BS guide to getting the RPM results you want

A Publishers Guide to Video Header Bidding (Beginner Friendly)

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How to Pick the Best Ad Formats for Your Website

What’s the Difference Between SPO and DPO?

Getting Started With Video Ad Monetization — Pro Tips for Publishers

How to Pick the Best Ad Formats for Your Website

20 Best Mobile Ad Networks for Publishers and App Developers

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

12 Best Mobile App Monetization Platforms for Publishers in 2023

What Is an Ad Exchange and How Does It Work

Ad Analytics for Publishers – Actionable Data to Grow Your Business

What Is an Ad Exchange and How Does It Work

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

12 Best Video Streaming Platforms for Publishers and Broadcasters

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