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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? Publishers want high prices for their ad space.

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A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

But what is header bidding exactly, and do you really need it in order to monetize content? Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. So when a user plays a video, the player sends an ad request. Let’s find out!

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Amazon Publisher Services 4. Unity Ads 9.

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10 Best CTV Advertising Platforms for Publishers in 2022

Brid.tv

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Ad Analytics. PubMatic 7.