Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. What is AdTech?

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Adtelligent

OCTOBER 6, 2021

Numerous research shows that the time people spend online has increased significantly. Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

APRIL 26, 2023

This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. TV viewing in July 2022, according to Nielsen — a first after four consecutive months of hitting new viewership highs. 01 Introduction and methodology Streaming claimed the largest share of U.S.

Impressions 52

Impressions Ad Targeting Audience Agency 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. How the data stacks up.

First-Party Cookies 65

First-Party Cookies Cookies Header Bidding Ad Tech 65