5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer
Ad Monsters
FEBRUARY 25, 2023
Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Supply-side platforms that don’t sell traffic via CPC will still have to convert prices into CPM, causing budget leaks and discrepancies. Although with little effort, media buyers can provide them with a lower CTA while still bidding by CPM.
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