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Uncovering and Addressing Fallacies in Ad Campaigns

Smart-Hub

Due to severe competition in the market, advertisers are in a continuous search of effective marketing techniques, and some of them prefer applying so-called fallacies. Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences.

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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

But ProSieben, like other broadcasters, also cited an unstable advertising market, saying it is “difficult to forecast until the end of the year because of the current market and environment conditions” New Details Emerge of Google FAST Service. Criteo Hit with €60 Million GDPR Fine. The Week in Tech.

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Why It Is Beneficial to Use White Label Products in Programmatic Advertising?

Smart-Hub

The landscape of the digital advertising market is changing so rapidly that the world has begun to feel the lack of specialists to develop new solutions. market has dozens of successful adtech companies that produce WL solutions for DSP, SSP, and DMP. White Label in the US Adtech Market. Today, the U.S. Time For Your Business.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. Mobile Ad Formats. Before you jump straight into monetizing your mobile app with ads, you should decide which mobile ad formats you want to serve.

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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.