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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

The formal opposition to the proposal may cause years of legal issues with EU regulators who accused Google of favouring its own ad exchange program over rivals, bolstering the company’s central role in the ad tech supply chain. We are the only competition agency globally to have delivered this outcome. ”

Retail 97
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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP). percent drop in WPP’s other global integrated agencies.

Ad Tech 52