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Weekly Roundup: Google’s Privacy Sandbox Origin Trials, SDA Better Than Topics API, and More

Automatad Inc.

This presumably avoids legal complications under specific privacy regulations such as the GDPR. Related Read: Is Google Privacy Sandbox Future of Targeted Ads? The Ozone Project looks at both bids in Google ad exchange and header bidding and then returns the best bid to the publisher.

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Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.

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10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Google is the owner of one of the largest ad exchanges on the internet known as Google ADX.

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Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

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Modern Programmatic Monetization Strategies

Adtelligent

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Header Bidding Support. Real-Time Ad Analytics. Table of Contents. Google AdMob 2.