Ad Exchange Ad Server Video Ads Viewability 
Monetize More
DECEMBER 29, 2022
Buyers value video inventory that is…. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Utilizing reporting tools to assess current video programmatic health. For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket.
Monetize More
JULY 19, 2022
Server to server bidding or Server-side header bidding (S2S) refers to the process of a unified auction and bidding taking place on the server-side instead of within the client’s browser. The winning bid is the highest bid and the ad associated with that bid is served.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ad Ops Hero
JANUARY 25, 2021
Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.
Monetize More
MARCH 10, 2023
Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.
Ad Monsters
SEPTEMBER 14, 2022
.” We spoke with Hooper about how this update demonstrates diDNA’s commitment to serving publishers best-in-class tools that will help them see more revenue, enhance user experiences, improve viewability , and retain higher RPMs. YY: Publishers can connect to 70+ tier-1 ad exchanges. What are some of these updates?
Monetize More
NOVEMBER 24, 2022
This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.
Monetize More
MARCH 10, 2023
Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.
Expert insights. Personalized for you.
52 
Let's personalize your content