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Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency). The app sends the request to the publisher’s network or ad exchange. Playable Ads.

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20 Best Video Ad Networks for Publishers

Brid.tv

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.),

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Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

Google ADX Google ADX remains one of the largest ad exchanges in the current market. It is a programmatic platform that offers real-time bidding, various targeting options, ad quality, and control and is integrated with Google Ad Manager. AdMedia AdMedia is an advertising network with its own ad exchange.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

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“It Wasn’t a Job, It Was a Cult!”

Paleo AdTech

It was an ad network and ad server before anyone knew what those were. It provided a sales team and infrastructure for advertisers to buy ads from multiple publishers in a single location, target them using criteria such as location or time of day, insert them into web pages automatically and get reports. No shenanigans.

Ad Tech 52
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“It Wasn’t a Job, It Was a Cult!”

Paleo AdTech

It was an ad network and ad server before anyone knew what those were. It provided a sales team and infrastructure for advertisers to buy ads from multiple publishers in a single location, target them using criteria such as location or time of day, insert them into web pages automatically and get reports. No shenanigans.

Ad Tech 52