The Ad Tech Blog

AUGUST 19, 2023

With the COVID-19 pandemic in 2020, the paid-to-click (PTC) industry became a significant beneficiary. PTC sites paid over $13 million to remote workers that year alone, generating a vast volume of fake clicks on paid ads. While certain activities carried out by click farms may be frowned upon, they are currently legal.

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Ad Click Education Media Marketing 243

AdvertiseMint

DECEMBER 7, 2023

You need clever yet ethical marketing tactics to educate potential patients and spur interest. You must educate people on how chiropractic treatment can help with their specific needs. Before long, you’ll see more clicks and prospects from organic searches. Monitor keyword ad clicks to see what resonates.

Marketing 52

Marketing Education SEO Conversion 52

Single Grain

DECEMBER 23, 2019

Let’s take a look at how you can optimize your PPC campaigns for voice search: Evaluate current search terms: To better optimize for voice search, look at the specific search terms that people have already used to see your ad. The idea behind virtual reality ads is to allow viewers to try out the product before they actually buy it.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

AdvertiseMint

NOVEMBER 15, 2023

In mobile marketing, where every click and install is crucial, mobile attribution provides actionable insights. Utilizing sophisticated attribution models and tools, marketers can trace the user journey back to the initial ad click or view. These models are critical for optimizing ad spend and refining marketing campaigns.

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Conversion Ad Click ROI Impressions 52

AdvertiseMint

SEPTEMBER 17, 2023

Click on “Continue” to complete the setup. Step 5: Create your first ad campaign. Now, you are ready to start creating TikTok ads. To create your first ad, click “Campaigns” in the left-hand menu, then select “Create Campaign.”

Fashion 52

Fashion Video Ads Food Education 52

MNTN

AUGUST 25, 2023

Unless you’re specifically tracking conversions by asking customers how they heard about your company, this model may be undervaluing your ad’s true effectiveness. Click-Through Attribution This type of attribution model is popular with digital marketing because it’s easy to measure. View-through attribution is also based on estimates.

Education 52

Education Conversion Audience Media 52

MNTN

APRIL 13, 2023

If someone watches your TV ad and then visits your site directly, that’s a Verified Visit. But if they watch your TV ad, then see your Facebook ad, click it, and then visit your site, MNTN wouldn’t take credit for that visit because CTV didn’t actually drive it.”

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Conversion Rate Conversion Audience Ad Click 52