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The banners that appear on the screen are known as displayadvertisements. Full-screen pop-up ads that last a few seconds or play a video are also employed. Structure of CPM Pricing. A CPM pricing model determines revenue. CPM is an abbreviation for cost per mille (thousand) initial impressions.
The Masthead on TV screens is only available on a CPM basis. Targeting and other ad-serving options for Masthead ads on TV screens are the same as other Masthead campaigns booked on a CPM basis. AdMob insights alert you as soon as the system detects abnormal changes to your key metrics such as CPM or impressions.
Based on this data, his company invested more heavily in reaching women through displayadvertising. You can view: Which posts are bringing in a higher CPM (if you’re selling ads), or if one of your pages is a prime candidate on which to put an additional ad.
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