Single Grain

MAY 11, 2023

Pay-per-click (PPC) advertising is often regarded as the “hot tap” of online marketing since it can get results within hours of flipping the switch. Facebook Ads provides extensive audience targeting capabilities based on demographics, interests, behaviors, connections, custom audiences, lookalike audiences and retargeting.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

OCTOBER 3, 2019

If you do that, you're going to drive your CTRs higher, because people like to click on things that a lot of other people are engaging with already. Then your CPCs are going to go down and your overall cost per acquisition (CPA) is going to go down as well. Learn More: 11 Ways to Improve Your Facebook Ads Relevance Score.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

APRIL 27, 2023

After you have identified irrelevant keywords, you can include them in your negative keywords list to minimize wasted ad spend. Use dynamic ads to enhance the effectiveness of your Google Ad campaign. Retarget your leads with active interest who did not yet convert and remind them of your brand.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

DECEMBER 23, 2019

by 2021: Although automation in PPC is not exactly new, it'll start to play a much more important role, such as with ad testing : The evidence suggests that automation will be used to optimize PPC campaigns and will be readily adopted by PPC experts to: Calculate the best bidding strategy for different goals. Trend #3: Video Ads and PPC.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96