Ad Monsters

JANUARY 27, 2023

Companies not dependent on third-party cookies are at an advantage right now. In addition to tracking frequency and recency, this includes drilling down into ad clicks, video plays, video ad clicks, time on page, and other activities that truly represent how engaged a user is with a site.

Cookies 75

Cookies Ad Click Audience Impressions 75

InMobi

NOVEMBER 13, 2018

1) Target Consumers Without Cookies Within mobile web advertising or any other browser-based marketing effort, most data available to marketers and advertisers has traditionally come from cookies. That may be fine for Cookie Monster , but it won’t cut it for savvy marketers today. They have a short shelf life.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

InMobi

JULY 20, 2020

Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. Unlike cookies, device IDs cannot be deleted by the user.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

AdvertiseMint

DECEMBER 1, 2023

Be transparent by declaring the use of cookies in a privacy policy or banner message. Enable cookie expiration period based on expected customer cycle times. Use UTM parameters to track conversions from remarketing clicks. Send Sally personalized email promotions based on items she added to her cart.

Conversion 52

Conversion ROI Audience Cookies 52

Lemonads

APRIL 18, 2021

You can see how users that learned about your platform through different channels behave and create a plan to target the most profitable segment as well as use the best ads in case you notice a significant difference in performance. The attribution process is simple. Mobile Attribution vs. Web Attribution: What’s the Difference?

Affiliates 52

Affiliates Ad Server Conversion Brand Awareness 52

Single Grain

JULY 21, 2021

Trend #4: Product Feeds for Video Action Campaigns. If you use video ads to promote your e-commerce business, you will be happy to know that Google has recently added product feeds to Video Action campaigns. Let’s say a user sees a video ad that promotes one of your products.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

AUGUST 3, 2023

This ad appears while users scroll through their suggested feed, so you can reach YouTube users without uploading video ads. That said, display video advertising is still a massive trend, as we will discuss next. 5) More Video Formats Online videos are still popular in 2023, which isn’t expected to change in 2024.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52