Ad Click Conversion CPM Retargeting 
Monetize More
NOVEMBER 24, 2022
More mobile ad unit sizes to consider. mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. Interstitial Ads. Click-Bait Ads.
Automatad Inc.
FEBRUARY 22, 2022
Involving a small portion of each of the participating publisher’s inventory in a cookieless environment like AMP or Safari, NewsPassID resulted in 90% higher CPM rates than the control identifiers. As per Meta’s claims, since no user can be connected with a conversion or be de-anonymized, privacy is theoretically not violated.
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Single Grain
JULY 16, 2021
You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. App Installs : It will optimize your CPM while targeting users most likely to complete an app install (called “oCPM”). Then set up the campaign budget that will apply to your ad groups.
Single Grain
MAY 11, 2023
Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. Overall, advertising can play an essential role in educating buyers to improve conversions. Retargeting ads tend to convert as high as 150%.
Single Grain
DECEMBER 23, 2019
by 2021: Although automation in PPC is not exactly new, it'll start to play a much more important role, such as with ad testing : The evidence suggests that automation will be used to optimize PPC campaigns and will be readily adopted by PPC experts to: Calculate the best bidding strategy for different goals.
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