Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Compared to the small banner sizes (e.g.,

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

MAY 21, 2019

Share of ad spending taken up mobile: More than 29 percent of all ad spending period will go towards mobile in the near future. Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

InMobi

NOVEMBER 13, 2018

Regardless of whether an advertiser is running 300x250 banners or fullscreen videos, there is almost always only one ad on screen at any one time. This way, brand messaging and positioning is not competing against any other ads for the end user’s attention and awareness. Contrast this with in-app video advertising.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

InMobi

JULY 20, 2020

Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52