Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Affiliates 100

Affiliates Marketing CPA ROI 100

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. The ad or organization operating on their behalf uses a cost per click (CPC) and cost per acquisition (CPA) to define campaign Key Performance Indicators or KPIs.

CPM 52

CPM Impressions CPC CPA 52

Single Grain

JULY 24, 2023

The right SEM strategy can therefore lead to increased visibility, more website traffic and, ultimately, more conversions and sales. Even if you’re not inheriting your ad account, taking time to audit is still worthwhile, as it can help you pinpoint what’s working, what isn’t, and what you could be doing better.

SEO 52

SEO Conversion Conversion Rate ROI 52

Single Grain

APRIL 27, 2023

Properly structured accounts are crucial for managing campaigns efficiently and effectively: Check that your campaigns, ad groups and targeted keywords are well-organized and aligned with the business goals. Look at the performance of the campaigns along with key metrics like clicks, conversions and returns.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Karola Karlson

MAY 11, 2021

All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) GIF source.

CPA 52

CPA Conversion Rate CPM CPC 52

Single Grain

DECEMBER 23, 2019

This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords. Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96