Martech Series

JUNE 10, 2025

” DIRECTV Advertising’s Pause Ad audience profile includes premium demographics: 41% high household income ($100K+), 63% college-educated, and 79% homeowners, with coverage across all 210 US markets.**

Advertising 66

Advertising Ad Server Ad Inventory Education 66

Martech

AUGUST 25, 2022

Setting this expectation requires a bit of client re-education because the industry has long touted a key benefit of PPC to be the immediacy of results and the corresponding ability to do instant optimization. The original form of targeting in PPC was through keywords, but audiences have continued to take on more importance for targeting.

Machine Learning 114

Machine Learning Conversion Geo targeting Audience 114

NewProgrammatic

SEPTEMBER 8, 2021

Push ads are extremely cheap in comparison to other brand-suitable marketing formats and they can instantly reach the highest volumes of traffic. Push ads audience consists of users who subscribe to receive notifications from websites they are interested in.

SEO 52

SEO Ad Exchange Audience Affiliates 52

Single Grain

FEBRUARY 17, 2020

Brand recall is 59% higher for branded content than other digital ads. of internet users have an ad blocker. Branded content delivers value to the consumer by inspiring, educating or informing them. 9) NerdWallet Educates Customers with Short, Engaging, Educational Videos. Instagram Ads. Audience Network.

Education 140

Education Pop-Up Entertainment Audience 140