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5 Simple Steps to Develop an Effective PPC Campaign Strategy

Basis

Step 2: Audience Targeting Next, let’s review how to target your audience with Google Ads PPC. The kind of audience you target and their point in the sales funnel will also tell you which advertising options you should invest in. You can also show ads to people who’ve interacted with your website or mobile app.

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How to control Performance Max campaigns

Martech

Bids are automated and determined by advertiser goals rather than a restrictive max CPC. And for many advertisers used to only writing text ads, the mere fact that they’re now asked for video ads too can be daunting. It’s much more like social media advertising, where ads regularly go stale and stop driving results.