Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Single Grain

JULY 25, 2023

Source ) Decrease in average Facebook ad prices: The average price per ad on Facebook experienced an 18% decrease in Q3 2022. This decline can be attributed to data challenges related to iOS updates and third-party cookies. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5% female users.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

NewProgrammatic

SEPTEMBER 8, 2021

Contextual advertising is currently the top contender to take the place of overall best ad format. Since third-party cookies are becoming more and more scarce, cookieless ad formats are the future of privacy-first advertising. Let’s take a look at the 7 underutilized ways of driving traffic to your website.

SEO 52

SEO Ad Exchange Affiliates Audience 52