Ad Audience, Conversion Rate and Machine Learning

How to control Performance Max campaigns

Martech

AUGUST 25, 2022

Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. In Performance Max, it’s rather difficult to emulate this strategy because there are neither keywords nor static ads. Set expectations for how long it will take automation to learn.

Machine Learning

Machine Learning Conversion Geo targeting Audience

In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.

Advertising

Advertising Brand Awareness Ad Server Ad Inventory

AdTech Trends

How to control Performance Max campaigns

In-Game Advertising: How to Monetize Game Sites & Apps?

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