Ad Audience Audience CPC 
Martech
AUGUST 25, 2022
Bids are automated and determined by advertiser goals rather than a restrictive max CPC. Sure, ads were important too. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results. So the advice we have here is not to overthink video ads.
Basis
NOVEMBER 15, 2023
Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Sophisticated PPC strategies use a combination of ad types and platforms to target their audience. Then, use this information to decide which platforms and ad types you should invest in.
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