Single Grain

JANUARY 10, 2025

Related Video Step 1: Identify Target Accounts While ABM boasts a 208% increase in business revenue , you won’t see those results if you don’t know your target companies. Start by creating a target account list. Personalized emails : Craft messages that speak directly to the accounts pain points.

Marketing

Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

Account-Based Advertising

Martech Series

JULY 12, 2022

Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media. The post Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings appeared first on MarTech Series.

Account-Based Advertising

Martech Series

JUNE 22, 2022

G2 Grid Reports are released quarterly, and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks.

Retargeting

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Nurture customer relationships. Image: N.Rich.

Marketing

Martech

AUGUST 22, 2023

Scaling up advertising isn’t a strategy “Many marketers still view ABM as targeted account-based advertising,” said Jaramillo. Simply having ABM tech doesn’t mean you have a strategy. The strategy comes first and should be supported by the tech.”

Marketing

Martech

OCTOBER 29, 2021

Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent .

Account-Based Advertising

Ad Wisey

MAY 13, 2022

Here are a few insights from the HubSpot marketing review : 68% of marketing managers say that paid advertising is “very important” or “extremely important” to their general marketing strategy. 33% of marketers turn to paid advertising to boost their brand awareness. Social networking is essential for effective advertising strategies.

Brand Awareness

Martech

JULY 25, 2022

Vendors that play a role in developing and executing account-based strategies and campaigns are categorized into this group; in other words, most ABM solutions support only some individual elements of ABM strategies and, therefore, must be cobbled together with other systems and platforms. Primary user = marketing with sales access.

Account-Based Advertising