Martech

AUGUST 22, 2023

Scaling up advertising isn’t a strategy “Many marketers still view ABM as targeted account-based advertising,” said Jaramillo. Simply having ABM tech doesn’t mean you have a strategy. The strategy comes first and should be supported by the tech.” Image: Personal ABM.

Marketing 92

Marketing Account-Based Advertising Communications MarTech 92

Ad Wisey

MAY 13, 2022

RollWorks assists in reaching out to and engaging highly qualified accounts to focus your ABM initiatives. Creation of retargeting advertising to generate more leads and return customers to purchases. The tools aid in obtaining more account-based advertisements, delivering them to targeted consumers and engaging more visitors.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Martech

JULY 25, 2022

Vendors that play a role in developing and executing account-based strategies and campaigns are categorized into this group; in other words, most ABM solutions support only some individual elements of ABM strategies and, therefore, must be cobbled together with other systems and platforms. Primary user = marketing with sales access.

Account-Based Advertising 106

Account-Based Advertising Marketing Communications MarTech 106