Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

Account-Based Advertising 105

Account-Based Advertising Advertising Audience MarTech 105

Ad Wisey

MAY 13, 2022

Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. Why Adwisely?

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Martech

OCTOBER 29, 2021

You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product and Data Officer for U.K. based Dennis Publishing, at our recent MarTech conference. Yet some may.”. Read more here.]. Dennis Publishing’s CDP journey .

Account-Based Advertising 105

Account-Based Advertising GDPR MarTech Audience 105

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. You can then match accounts to your IDP based on the level of intent.

Marketing 112

Marketing Account-Based Advertising Retargeting MarTech 112