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What’s the difference between AdTech and MarTech?

illumin

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

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What’s the difference between adtech and martech

illumin

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

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Top 14 AI-Powered Marketing Agencies in 2025: Expert Analysis & Rankings

Single Grain

Service comprehensiveness: Full-funnel capabilities spanning SEO, paid media, creative, and conversion optimization. Their integrated approach spans AI digital marketing , SEO, conversion optimization, and creative services, delivering measurable results that consistently outperform industry benchmarks.

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Using Google Analytics 4 integrations for insights and media activations

Martech

For example, the Audience feature leverages your analytics implementation — you can use the data to segment users and create audiences for remarketing, targeting, A/B testing, and personalization. . It’s a platform for monitoring in-depth metrics and reports related to organic Google search performance and site speed.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Optimizing Your Website for Search Engines Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO: Remember to: Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings. SEO ROI also varies by industry.

ROI
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11 Social Media Advertising Trends You Can’t Ignore in 2023

Single Grain

Trend #2: Search Advertising on Social Media Trend More people are getting off Google. Because of this, the short-form video platform has improved its search functionality to recognize more keywords and hashtags. In March 2023, TikTok released new search ad features where businesses can bid on keywords and phrases.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

For any business to succeed online, it is crucial to be visible in the major search engines. But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. You can also target your advertisements to a specific group of people, including those who previously visited your website.