Brid.tv
JUNE 28, 2023
Of course, this will require some A/B testing , regular campaign tracking, and optimization. However, the biggest aid in the post-cookie era will most definitely be Google’s new feature within the Privacy Sandbox mechanism, Topics API.
Martech
DECEMBER 14, 2022
The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.
Single Grain
JUNE 16, 2023
Pixel is a piece of Javascript that collects first-party cookies. Some tools also provide additional features, such as A/B testing. To set up a retargeting campaign , you must begin with your customer demographics. Pixel-based retargeting is one of the most common techniques.
Expert insights. Personalized for you.
52 
Let's personalize your content