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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Digiday

Best CRM Platform. Best Customer Data Platform. Best Data Lead. Best Data Management Platform. Best Data Team. Best Digital/Social Video Management Platform. Best Native Advertising Platform. Best Personalization and A/B Testing Platform.

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Everything Advertisers Need to Know About Behavioral Targeting

Brid.tv

Behavioral targeting requires marketers to collect information about their audience, analyze it, and then use it to deliver more relevant ads. Collecting data is usually done with the help of a data management platform (DMP).

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

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Top 6 Benefits of Programmatic Advertising

Single Grain

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. Develop compelling and engaging ad creatives that align with your brand identity.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Display and Search Ads to ensure scaled conversions with cost-effective CPCs. Dynamic Search Ad strategies to get the most out of the non-branded keywords. Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions. billion by the end of 2023.

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