MNTN

JULY 5, 2023

You can also help encourage conversions with additional benefits, like free trials, discounts, coupons, and free shipping. Split-Test Your Lead Magnet and Landing Pages Split testing—also known as A/B testing—involves releasing slightly different versions of the same marketing content to see which performs better.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Single Grain

JUNE 7, 2023

More importantly, visitors arriving at a retailer’s website from paid ads are 50% more likely to purchase than those who came from an organic link, making an excellent case for advertisements in the never-ending debate of PPC vs. SEO. Still not convinced?

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

FEBRUARY 21, 2020

Organic media (like content marketing and SEO). Marketing, advertising and consulting services , including graphic design, copywriting, SEO optimization experts, and strategic development. Google’s Keyword Planner is free , for example, so you don’t need to pay for fancy SEO keyword research tools if it’s just not in the budget.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84