InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). How do you choose between them? LEARN MORE How do you begin the selection process?

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

Single Grain

AUGUST 18, 2023

We achieved these results while reducing costs by 16% and maintaining a CPA of -32%. However, our LinkedIn efforts resulted in a high CPA, so we turned our attention to Facebook Admin. In addition to these standout cases, we created a complete media strategy for LockNLube, adding new digital platforms to their campaign.

ROI 98

ROI Marketing SEO CPA 98

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Single Grain

MAY 31, 2023

Related Content: The Ultimate Guide to Programmatic Advertising for Brands in 2023 Automated Buying and Selling of Ad Space Programmatic advertising utilizes AI marketing platforms and real-time bidding (RTB) to streamline and optimize the transactional aspects of ad space transactions.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Brid.tv

JUNE 26, 2023

Key Features: Compliant with Better Ads Standards and GDPR Massive library of outstream video ads Cross-device advertising (mobile, desktop, CTV) Unruly Shield (Ad fraud protection, brand safety) Centralized DMP Payment Details: Payment Model: CPM, CPA, PPC, Revenue Share Payment Terms: NET30 Payment Methods: Wire Transfer, Payoneer 11.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. What Is A/B SEO Testing? Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145

MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52