Single Grain

JULY 31, 2023

These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JUNE 7, 2023

More importantly, visitors arriving at a retailer’s website from paid ads are 50% more likely to purchase than those who came from an organic link, making an excellent case for advertisements in the never-ending debate of PPC vs. SEO. Still not convinced?

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

OCTOBER 3, 2019

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). If you do that, you're going to drive your CTRs higher, because people like to click on things that a lot of other people are engaging with already. Click here to download it for free right now!

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JANUARY 23, 2023

They also conduct A/B testing to increase customer engagement. Dive Deeper: * 7+ Content Optimization Strategies to Increase Your Rankings * 5 Important Landing Page Elements You Should Be A/B Testing 4) They Save Your Precious Time Another great thing about hiring a PPC consultant? It’s a big time-saver for you!

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

MAY 5, 2023

The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. The display prospecting campaign served to approximately 5 million people, achieving a click-through rate of 1.79%, which is well above the industry average of 0.1%. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. The best example of how AI assists in smart content optimization is automated A/B testing.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Single Grain

MARCH 28, 2023

By tracking metrics such as click-through rates, conversion rates and cost-per-acquisition, SaaS brands can determine which campaigns are most effective and make adjustments accordingly. You’ll know your PPC efforts are paying off if the average CPA is lower than your average CLV.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52