Single Grain

JULY 19, 2023

Trend #2: Search Advertising on Social Media Trend More people are getting off Google. Because of this, the short-form video platform has improved its search functionality to recognize more keywords and hashtags. In March 2023, TikTok released new search ad features where businesses can bid on keywords and phrases.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

APRIL 25, 2022

For any business to succeed online, it is crucial to be visible in the major search engines. But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. You can also target your advertisements to a specific group of people, including those who previously visited your website.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JULY 20, 2023

For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. From there, click “Keyword Themes and Search Terms,” “Edit,” and go to the “Keyword Theme” tab. There’s a primary reason why long-tail keywords work: voice search. Add the keyword themes you want and click “Save.”

ROI 52

ROI Conversion CPC Food 52

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. Because paid advertising is so effective, you can use PPC strategies on Google and most social media platforms.

ROI 98

ROI Marketing SEO CPA 98