AdvertiseMint

FEBRUARY 1, 2024

The right strategy can make all the difference in reaching your target audience and maximizing the impact of your Facebook ad campaign. Inadequate audience targeting. Neglecting A/B Testing. Improve audience targeting. Before assessing your targeting options, get to know your audience intimately.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. This ensures that your ads are served to the most relevant audiences, optimizing viewability and increasing the chances of engagement.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

MNTN

JULY 5, 2022

But social marketers don’t need to fear the newest channel for B2B. Eric Hatzenbuhler, Senior Marketing Manager at MNTN, knows that advertising on social or CTV isn’t so different. It was expensive and impressions were often wasted trying to target a hard-to-pinpoint B2B audience with limited contextual targeting on linear TV.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. With CTV, advertisers can accurately reach their audience. Setup as Simple as Social. Social marketers can easily repurpose their video assets running across other platforms.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? Remarketing Lists 101 In simple terms, remarketing lists are custom audiences of people who’ve previously interacted with your business in some way. It’s highly targeted marketing powered by recent first-party data on known audiences.

Conversion 52

Conversion ROI Audience Cookies 52

VideoWeek

OCTOBER 6, 2023

The company said publishers can activate A/B testing with a single click. Infusing A/B testing with machine learning makes it easy for publishers to measure revenue and page performance improvements,” said Matt Tengler, VP of Product at Magnite. . million (50.4 percent of the adult population), and The Sun 27.2

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

AdvertiseMint

DECEMBER 6, 2023

Maps the Buyer’s Journey As we have seen earlier, a funnel mirrors the typical path prospects take to purchase. Remarketing emails, social ads, and more reinforce messaging after someone leaves your site. Getting clear on your goals will help you define your target audience. Test and optimize your page speed.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52