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How brands are leveraging digital OOH’s storytelling capabilities

Digiday

The audience, one would imagine, would be rightfully confused and disappointed — if not downright angry. But there’s an opportunity to complete the story by employing a full-funnel DOOH strategy. That’s where full-funnel DOOH comes in. Engagement insights from DOOH advertising. Sponsored by: T-Mobile.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. Best Personalization and A/B Testing Platform Attentive Contobox & The Home Depot Canada Litmus Movable Ink Piano Postclick Reduces Boll & Branch’s Customer Acquisition Costs by 38%.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Leveraging remarketing campaigns to help your brand remain on top of your audience's mind.

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