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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Viewability refers to the impressions delivered successfully (a user saw an ad).

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