Martech Series

SEPTEMBER 20, 2022

According to Good-Loop’s online carbon calculator, a sample ad campaign that costs $115,000 (£100,000) and delivers 20 million impressions (at a CPM of $6 ) emits around 5.4 tonnes of carbon – almost a third of what an average US consumer and half of what a UK consumer produces in a year.

Healthcare

Single Grain

DECEMBER 23, 2019

trillion by 2030. The Masthead on TV screens is only available on a CPM basis. Targeting and other ad-serving options for Masthead ads on TV screens are the same as other Masthead campaigns booked on a CPM basis. How to Gauge the Success of Your PPC Campaign. Trend #2: Artificial Intelligence. It is currently in the beta stage.

Machine Learning

VideoWeek

JUNE 24, 2022

At launch, the ad tech accelerator’s test cases include creating an automated CPM tracking and auditing tool across three European markets, and testing a custom algorithm for a brand in their own contracted DSP. US Federal Privacy Law Clears its First Hurdle. The Week For Agencies. Ad Net Zero Expands Internationally.

Ad Tech

Digiday

SEPTEMBER 23, 2022

Some of the CPM yield then gets invested into projects through Carbon Direct, so it’s a small cost to the advertiser. This plan also includes our investment in nature-based projects across EMEA, the Americas and APAC to compensate for our remaining scope 1 and 2 emissions.

Agency