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How are Companies Using AI for Marketing?

AdvertiseMint

Use machine learning technology to optimize ad targeting and budgets. Generate many ad variations or social posts to improve results. trillion annually by 2030. For example, understanding language, recognizing images, or making predictions. Automate routine marketing tasks like email and social media scheduling.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. The AdTech market is projected to grow from 579.4

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The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

GroupM agencies Mindshare, Wavemaker, MediaCom and Essence have partnered with ethical ad tech platform Good-Loop in Australia, allowing their client to use Good-Loop’s Green Ad Tag to measure and offset the carbon footprint of their programmatic media buying. Ad Net Zero Announces Second Global Summit.

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